Make the call

You set your criteria before you had the evidence. Now read the evidence against them and decide. Only you and Raj's team see this.

Email *

The problem, in your customers' own words *

Who has it (role and type of company) *

How many interviews did you complete? *

Fewer than five? Say so. Your decision rests on less evidence.

Your two strongest quotes, word for word *

Your demand test: visitors and sign-ups for each page *

The failure line you set before the test *

The highest rung reached on the commitment ladder *

Each kill criterion as you wrote it on Day 14, marked met, not met or not enough evidence *

Your decision *

Continue

Change

Stop

Your reason, in two sentences *

What happens next: what you will test, what changes, or what you learned *